Posts Tagged ‘digital marketing’
In a surprise move , Google has named the latest release of its mobile operating system (version 4.4) after the popular chocolate bar produced by Nestle. The Android OS powers over 1 billion smartphones and tablets is to be called KitKat after a previous releases were given names such as ‘donut’, ‘cupcake’ and ‘ice cream sandwich’.
According to John Lagerling, director of Android global partnerships, it was not a ‘money-changing-hands kind of deal’. Instead, the idea was borne out of the preferred late night snack of software developers. John Lagerling subsequently made a call to the UK headquarters and within 24 hours, the deal was agreed.