While you can generate leads on all of the social media sites, LinkedIn is most likely your #1 choice for business networking and business-to-business marketing.
According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% plan to increase their use of the site.
And the top way to generate leads on LinkedIn is to use your own content.
Why is your content the most effective way to generate leads on LinkedIn?
Quite simply, because your content positions YOU as an expert in your field, as a thought leader and draws your audience to you.